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Insights.

What the leading consultancies and agency networks are doing with AI, and what it means for brands in India. Sourced, practical, no hype.

11 October 20264 min readAgentic AI / Strategy
Agentic marketing is here. What BCG's 2026 CMO survey says about who wins

BCG's 2026 CMO survey and the MMA-BCG study show AI agents moving from pilots to real marketing work. What it means for brands and the agencies that serve them.

11 October 20264 min readAI Advertising / Meta Ads
AI advertising in 2026: automate the buying, own the strategy

Meta Advantage+ and Google Performance Max are taking over targeting and bidding. Here is what still belongs to you, and how to test automated campaigns honestly.

11 October 20264 min readAEO / GEO
AEO and GEO: how to get your brand recommended by ChatGPT, Gemini and Perplexity

A practical guide to answer engine optimization (AEO) and generative engine optimization (GEO): what research says, and the checklist we use.

11 October 20263 min readIndia / Advertising
India's ad market in 2026: what three forecasts agree on, and why they disagree

Pitch Madison, dentsu-e4m and WPP Media each size India's 2026 ad market differently. What they agree on, why the numbers diverge, and how brands should plan.

11 October 20264 min readAgencies / AI Strategy
Publicis, WPP and Ogilvy are rebuilding around AI. The playbook for everyone else

How Publicis, WPP and Ogilvy are putting AI into data, media and search, and what independent agencies and brands can borrow without a billion-euro budget.

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