What it is
Meta and Google now automate audiences, placements and bidding. That makes four things decisive: creative, conversion signals, measurement and guardrails. Our AI advertising work focuses on those four.
We combine platform automation (Meta Advantage+, Google Performance Max and Demand Gen) with AI-assisted creative production, server-side tracking and holdout testing, so you know what your spend actually caused.
What's included
- Meta Advantage+ and Google Performance Max setup and management
- AI-assisted creative production and variant testing
- Conversions API, enhanced conversions and server-side tracking
- Incrementality tests and holdout measurement
- Brand safety, exclusions and budget guardrails
- YouTube, Demand Gen and programmatic where they fit
Questions, answered
What is an AI advertising company?
A company that uses AI across paid media: automated bidding and targeting on the platforms, AI-assisted creative, predictive audience work and automated reporting. The best ones also test whether the automation is truly adding sales.
Do automated campaigns still need a human?
Yes. Automation optimises toward the goal and the signals you give it. People supply the creative, the offer, the data quality and the guardrails.
Can you guarantee ROAS?
No honest agency can. We have delivered 5 to 12x ROAS for some customers, and results depend on ad budget, niche and market.